David Soul is a freelance growth and product specialist based in Sydney, Australia, working with technology startups in Australia and the Bay Area. His background spans product management, growth engineering, enterprise software presales, startup incubation, and web agency consulting.
Consulting Services
I’m passionate about building great online businesses. I’m currently a freelance growth and product specialist to tech startups in Australia and the Bay Area, where I provide a range of technical services.
- Growth Engineering – Implementing the technical infrastructure to understand customer behaviour, optimise user experience and maximise revenue from each customer.
- Product Management – A data-driven approach to building products, managing engineering teams using agile development methodology.
Career Experience
I hold 3.5 years of experience at one of Australia’s best-known startup success stories, Atlassian, helping customers learn about the award-winning Confluence enterprise wiki and as lead Sydney presales engineer for their software development suite. I cofounded and project-managed the Evelops web agency specializing in custom Drupal web development.
My previous experience includes helping customers to make data-driven decisions and optimize their customer experience as product manager for monetization at Optimizely.
My growth engineering experience is based on my previous work for Heroku, where I drove platform revenue through developing key business metrics, customer insights, data warehouse development, and effective sales and marketing campaigns. My background includes building self-service sales for Atlassian’s development tools, product marketing manager for the high-profile Pollenizer Australian startup incubator and co-founding the Evelops web agency. My technical skills includes Postgres SQL, Java and RoR software development. I am based out of Sydney, Australia.