Talk delivered at the Data & Analytics Wednesdays (DAW) meetup in Sydney, Australia in May 2026 to 70+ attendees. Key statistics on how B2B buyers use AI, data, and narratives to make purchasing decisions, as well as how to leverage these trends to build a more data-driven culture within your own organisation.

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David Soul presenting Data-Driven Buyer Decisions at DAW Sydney Audience at the DAW Sydney meetup in May 2026

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